Lets get down to 'em. The of mixed martial arts, in particular, the UFC brand.The UFC dominates the market, but how? Why is it that no one poses a substantial threat? Other promotions spread too thin and they FAILED. The UFC had the right strategy. Put on great fights and stock pile cash.
Is the UFC great for the sport? Clearly, the answer is yes. Is it safe to assume that the sport would not be where it is today without the UFC? Yes. Do the Fertitta's and Dana White really know what they are doing? Absolutely, yes. Is it too early for upstart promotions to cultivate superstars? Yes. And that should not be the goal of any young promotion. If you put everything behind one fighter and he takes an embarrassing loss, then you're out of luck. (i.e. EliteXC and Kimbo Slice...meet Seth Petruzelli.)
Back to the point, the sport's development is not about turning every prospect into legend and having fans follow the career of those athletes. Right now, this sport is about putting on the best fights imaginable, creating a solid fan base for the future and putting butts in seats. And that is what has made the UFC what it is today.
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